"OMG, Anders, PPC Performance was awful over the weekend " 😲😱 "How can we get our paid search and shopping campaigns back on track?" 🙄 The PPC Panic List Before the weekend, I had been Learn more
Holisitic Optimization of Digital Marketing for Ecommerce If you are spending less than 8% of your sales on advertising, you may be underspending! Digital Advertising is driven by Ecommerce. And perhaps a little by branding, Learn more
Driving external traffic into Amazon can be a great paid search strategy in 2021 because the conversion rate is so high, but getting there can feel a bit like sailing through the Bermuda triangle. The Learn more
The Top 10 Largest Amazon Markets The biggest and most important Amazon market is without a doubt the US market. It weighs 67% of revenues and grew by 19% in 2021. It will be a Learn more
Paid search was the advertising solution which made possible the Google we know today. And Amazon has one just like it. An advertising product which is not intrusive, and which consumers, search platforms and marketers Learn more
Search Engine Advertising 2021: PPC on Autopilot? Advertising is on a roller-coaster ride in the 2020'es. As one of the first budgets to be affected in times of uncertainty, advertising took a dip at the Learn more
Keys to Advertising on Amazon in 2021 With Amazon Advertisings' staggering 66% growth in Q4 of 2020, the giants ad offering is now firmly established in the digital media landscape. Amazon Ads has become part Learn more
Paid Search Strategy "No, a bid strategy is not a paid search strategy." Setting bids for paid search is simply optimization. There are so many instances we should be calling tactics or tools, but they Learn more
It’s easy for the SEO guys over in the other alley. They do SEO – Search Engine Optimization. Although nobody understands what they do, everybody knows what it’s called. Over here we do Paid Search, Learn more
(you might be interested in a newer take on Paid Search Strategy: Paid Search Strategies in 2021) It used to be quite simple. When taking over a Paid Search campaign you would automatically consider that Learn more
By continuing to use the site, you agree to the use of cookies. We use cookies for tracking and for marketing. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.
