The triopoly of advertising, Google, Facebook and Amazon account for approximately 76% of all digital advertising. They all grew significantly in 2020 whereas the global digital advertising spend hardly grew overall according to Statista projections. Learn more
It is Time to Emerge from Plato's Cave I wonder if people today know the film Matrix better than Plato's allegory of the cave. They illustrate the same concept of a superficial reality projected onto Learn more
From a statistical point of view, the timing of COVID19 couldn't have been better. Just in the middle of Q2, so all the economic damage it caused when it first hit our economies, can be Learn more
Amazon Ads Seasonality Closely Traces Ecommerce Activity Amazon published its quarterly earnings report last week and I rushed in to discover the massive growth of Amazon Ads, which is the highest growing activity within Amazon. Learn more
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