I think I’ve become somewhat addicted to the Amazon DSP reporting interface over my two years of setting up a Europe-wide DSP seat with Amazon and managing the ramp up. It is pretty cool and Learn more
The key to successfully marketing on Amazon as a Seller is right there in front of your eyes, haven’t you noticed? It is a bit like the forest you can’t see because the trees are Learn more
Google Ads versus Amazon Ads: Who Eats Who? Some 12 years ago, I was point man for all European Google Ads spend for a large media agency group. At the time, our claim was to Learn more
Wouldn't it be fantastic to know exactly what Amazon's A10 algorithm requires for a product to rank at the top of search results when a user searches for a product? That would surely propel your Learn more
The triopoly of advertising, Google, Facebook and Amazon account for approximately 76% of all digital advertising. They all grew significantly in 2020 whereas the global digital advertising spend hardly grew overall according to Statista projections. Learn more
The Top 10 Largest Amazon Markets The biggest and most important Amazon market is without a doubt the US market. It weighs 67% of revenues and grew by 19% in 2021. It will be a Learn more
Paid search was the advertising solution which made possible the Google we know today. And Amazon has one just like it. An advertising product which is not intrusive, and which consumers, search platforms and marketers Learn more
Keys to Advertising on Amazon in 2021 With Amazon Advertisings' staggering 66% growth in Q4 of 2020, the giants ad offering is now firmly established in the digital media landscape. Amazon Ads has become part Learn more
From a statistical point of view, the timing of COVID19 couldn't have been better. Just in the middle of Q2, so all the economic damage it caused when it first hit our economies, can be Learn more
Amazon Ads Seasonality Closely Traces Ecommerce Activity Amazon published its quarterly earnings report last week and I rushed in to discover the massive growth of Amazon Ads, which is the highest growing activity within Amazon. Learn more
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