Paid Search Trends
We are detecting Paid Search Trends on an ongoing basis in various ways. One is via hashtag monitoring on Twitter. Below is an initial view of the data we have been collecting over a monthly period.
(simply built with WordItOut)
Insights & methodology
This is a first view, and we are taking a general view at the interpretation:
- PPC is the most popular term used as hashtag
- PPCs best friend is SEO. Socialmedia and SMM (Social Media Marketing) is way behind
- GoogleAds has not totally replaced Adwords yet!
We monitored tweets from a small number of hashtags related to Paid Search on Twitter on a daily basis. By cleaning the data, removing some of the noise and then filtering the data, we got a view of what topics are related to Paid Search. The wordcloud above shows the photo of a month worth of related hashtags.
Trend reports
Our first report: “Major Trends in Paid Search” appeared late 2018. It was the fruit of a partnership with Don’t Panic, the organizer of various digital marketing awards, including the “European Search Awards”, the “UK Search Awards”, and the “US Search Awards”. The author was a judge on all three of these awards and had a priviledged view into what the best paid search teams in the world were doing.
To prepare the research, a 8 recognised industry experts were interviewed. And in partnership with Don’t Panic, the research team reached out to over 20 nominees and award winners to include them and their case studies in the research.
You can read more about the report and also buy it here: Search Trends Report.
Some of the feedback we collected from the first report showed that there was demand for a clear identification of strategy directions and case studies. Based on the research from the first report, we therefore reached out to leading paid search agencies and demanded inclusion of case studies to illustrate some of the most advanced paid search strategies in the market.
The outcome of this additional level of research is the “Paid Search Strategies Report” published in 2019. It details and illustrates 4 paid search strategies:
- The data-driven paid search strategy
- The audience-led paid search strategy
- The drive-to-store paid search strategy
- The search and shopping strategy
You can read more about the report and also buy it here: Search Strategies Report
