Search Engine Advertising 2021: PPC on Autopilot? Advertising is on a roller-coaster ride in the 2020'es. As one of the first budgets to be affected in times of uncertainty, advertising took a dip at the Learn more
Why haven't Search Marketers adopted Amazon Ads? Paid Search exploded back in the 1990s and redistributed the roles in digital marketing. Incumbents had a hard time adopting this new type of performance marketing and legions of newcomers Learn more
I was considering 'The AI force awakens" for the title of this post, but it felt more adequate to have Frederick play the role of Luke, the carrier of hope in a desparate world. His Learn more
I almost choked on my Café au Lait that day in a breakfast restaurant in Paris when the digital strategist said to me: I was not involved in that project and suddenly felt very happy Learn more
Do you remember that time when you where discussing a topic with friends and suddenly you were targeted with ads on your mobile phone for products related to that topic? Gives you the shivers, doesn’t Learn more
At the end of a call for tender there is always this uncomfortable moment when the advertiser gives feedback to the agencies who were not selected. And isn’t it funny how the agencies that lost Learn more
Understanding the user journey is considered by the teams in our survey to be essential in order for them to do their job. These leading teams were shortlisted in search awards for their work on Learn more
Over the past few years, we had the feeling that Google shopping was eating budget from Google Adwords. The evolution of the offering was very fast and ads with product images simply beat text ads Learn more
When we interrogated some of the industry's top experts about the main challenges in Paid Search, many of them mentioned the "keeping up" challenge. The shear amount of functionalities available to the digital marketer has Learn more
By continuing to use the site, you agree to the use of cookies. We use cookies for tracking and for marketing. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.
