Driving external traffic into Amazon can be a great paid search strategy in 2021 because the conversion rate is so high, but getting there can feel a bit like sailing through the Bermuda triangle. The Learn more
Search Engine Advertising 2021: PPC on Autopilot? Advertising is on a roller-coaster ride in the 2020'es. As one of the first budgets to be affected in times of uncertainty, advertising took a dip at the Learn more
I almost choked on my Café au Lait that day in a breakfast restaurant in Paris when the digital strategist said to me: I was not involved in that project and suddenly felt very happy Learn more
(you might be interested in a newer take on Paid Search Strategy: Paid Search Strategies in 2021) It used to be quite simple. When taking over a Paid Search campaign you would automatically consider that Learn more
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