The Social Commerce Dream Social Commerce is the dream of impulse buying on digital media come real. Careless, flawless, and not least frictionless shopping on mobile, tablet, surface and yet-to-be-invented digital interaction devices with augmented Learn more
Native Ecommerce Native Ecommerce will power the shopping craze of the 2020's. Watch a film and be attracted by a dress the actress is wearing. Pause, click, purchase right there, then resume your film. See Learn more
Johnny was weary. He felt caught between countering forces demanding his allegiance. He had fought in the Battle of the Browser and knew that the long-term consequences of which side he chose to support could Learn more
"Branding is not about creativity, Don! It is all about the data!". Being a father of four, I discovered myself a certain creative talent for inventing doudou stories on the fly. A doudou is a Learn more
Searching for Purpose? Here comes Marketing with Purpose, starring Responsibility, Values and Inclusion "It starts with Why", doesn't it? It explains why Apple and Nike are so successful because they have such a strong mission Learn more
Have we reached the End of More? Or is it only the End of Cookies? Will Buy Nothing, Fly Shame, Reuse Recycle and the Planet, People, Profit paradigm be trendsetting for the 20ies? The COVID19 Learn more
It is Time to Emerge from Plato's Cave I wonder if people today know the film Matrix better than Plato's allegory of the cave. They illustrate the same concept of a superficial reality projected onto Learn more
"When I think of Paris, I always think of Dan Brown’s intergalactic comedy science fiction Davinci picture. I think of Jean Reno’s delivery of “The scar on the face of Paris” line in reference to Learn more
This year for the first time in my career I was speaking on the Hero Conf. A 100% PPC-oriented conference. It seems there aren't so many of those so I was happy to get a Learn more
Another war has been declared within digital media, the battle for the biosignal. This is a concept coined in an article on venturebeat by Frédéric Marceau of OM Signal, a French company specialising in intelligent Learn more
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